Corporate Partnership. Kenny Dollars. Gotcha.

From Hollywood to Gethary, making himself along the way.....
Coming from the music industry he entered the European market selling wallets and watches, with an "entrepreneur" attitude.




Founded Gotcha Europe, and brought the market innovative ads and products like photo-images, graffiti, and tattos on shirts and trunks wich made a "story" around his business development."If you wanna sell clothes you must have a story". Furthermore he called us Fishmen! "Anyone who surfs is a Fishman!", wich was the historic logo of the Gotcha brand. Founding the Gotcha Tahiti Pro, as the surfing worl discovered the now legendary wave of Teahupoo, is part of Kenny´s history.


This guy with 25 years in the European surf business makes the boardsports industry look like a wheel that needs continuous renovation. So, I really think he´s the one who knows how to treat the future!! Specialized in Youth and the Int. Boardsports industry, offering companies "business development" for new sources of revenue, specializing in high profile corporate & "tech" software; media partnerships, innovative "signature" product development and diverse creative services.

Anyway, he showed us how to manage opportunities, filling the gaps betwen the brands and their target audience, and building really nice partnerships. The trick is involving the future and youth, and keeping them really close to the brand, as well as managing the brand effectively. Innovation is key, and the next thing is clearly "Social Media".

Social Media is new marketing. "Printed and TV advertising are old school. In 3-5 years nobody will be buying magazines"." TV will be watched on the internet. There´s a lot more choice now and more will come. We must realize that "pushing" our message on the kids through the market is not as clever or effective as having the party come to us".

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"We all wellcome the revolution of a "pull" strategy adopted by leading brands, cloud coputing will store all the data, and our "feelings" will be recorded for eternity, more than just achievements wich are avalaible on Google today!!"         In the picture, Asier Viteri and Kenny Jacob.

Thank you Kenny!